Insight relates to how you think and operate at an individual level in your organisational context: accurately analysing information, generating new ideas, making clear decisions, organising work, focusing on key priorities and achieving timely results.


Understands and responds to internal and external drivers, maintains a commercial mindset and develops opportunities for growth.


  • I invest time in understanding the external environment in which my organisation and customers operate and the competition, challenges and opportunities this presents
  • I take time to understand my organisation's drivers and its products or services
  • I evaluate the implications of my actions in the context of the purpose of the organisation
  • I appreciate the commercial and financial implications of my actions on the organisation and its external stakeholders
  • I look for opportunities to promote our service offering.

Developing this capability through the ACCA Qualification