Pricing associate

Commercial awareness of the industry in which the company operates and the ability to research the pricing, marketing and products of competitors as well as developing pricing policies internally. Strong numerical skills, as well as an analytical mindset with the ability to develop solutions to problems. Proficient use of digital office tools is also essential.

Businesses need to ensure that their pricing strategy accurately reflects the cost of providing the goods or the services. However, they also need to ensure that their products are priced competitively to ensure that they attract and maintain consumers. Price too high, and the product will not sell. Price too low and the profits are unlikely to cover the running costs of the business. There are also specialist pricing teams who focus on the tax implications on global multinational corporations (see transfer pricing professionals). As the pricing teams work closely with the sales and marketing teams, they will be involved in forecasting revenue, product profitability and market share.