The enterprise analyst
Competitive intelligence analysts combine research and analytical skills in order to help project the future actions of competitors and determine how to gain or maintain dominance in their industry.
Responsibilities will vary, but examples include:
Competitive intelligence provides strategic insight about competitors in the marketplace. This data is used to detect new threats or opportunities, and create more effective business strategies moving forward.
Analysts in this field are important as they provide leadership with real-time data on the competitive landscape. This intelligence allows organisations to quickly identify and respond to threats or opportunities, and enables them to make data-driven decisions to gain and maintain competitive advantage.
Competitive intelligence analysts should have excellent research skills, with the ability to analyse and interpret large amounts of data from multiple sources using appropriate digital tools. They should also be detail-oriented with good problem-solving abilities.
Strong interpersonal and communication skills are essential, as is the ability to manage challenging stakeholders.
Numerical and analytical skills are paramount, but as this is not purely a finance role, but one which requires the ability to review other sources of data (eg advertising, legal, company, financial statements), they need to be flexible to take into account all different factors.